Does your app support the FTC’s new “Click-to-Cancel” rule?

Yes — our app follows the customer experience outlined in the FTC’s proposed 'Click-to-Cancel' rule guidance. While we’re not making a legal claim of compliance, our cancellation flow is designed to reflect the example customer experience described by the FTC. We recommend that you also check with your legal advisor, to make sure that the cancellation flow in your shop is compliant with local laws and regulations.

Here’s an example of how the cancellation proces is expected to work:

Step 1: Customers are able to access their account

• After logging in, users can easily navigate to the “Account” or “Subscriptions” section.
• There, they’ll find a clearly labeled “Manage Subscription” option — not buried in fine print or hidden menus.

Step 2: Customers are able to clearly see a Manage Your Subscription option

• Clicking “Manage Subscription” takes users to a straightforward page that includes:
  • Current subscription plan details
  • Billing information
  • A clearly visible “Cancel Subscription” button

Step 3: Confirm Cancellation

• When a user clicks “Cancel Subscription”, they’re taken to a confirmation screen asking:
  “Are you sure you want to cancel?”
• Users can confirm by clicking “Yes, cancel my subscription.”
  We may include one optional message like:
  “Would you prefer to pause instead?”— but users can proceed without any forced interaction.

Step 4: Cancellation Confirmed

• After confirmation, it is clearly indicated to the user that their subscription has been canceled:
  “Your subscription has been canceled.”
• We also send a confirmation email including:
  • The date of cancellation
  • Any final billing information (if applicable)
  • An optional link to re-subscribe

Here is the Seal Subscriptions example of how cancellations are processed:

Step 1: Access to customer account

• After logging in, users can easily navigate to the “Account” or “Profile” section.
• There, they’ll find a clearly labeled “Subscriptions” button

Step 2: Manage Subscription

• Clicking “Subscriptions” takes users to a straightforward page that includes:
  • Current subscriptions and their details
    • status
    • renewal interval
    • price
    • date of creation
• Clicking on specific subscriptions takes users to the customer portal for the subscription that includes:
  • Subscription plan information
  • Billing information
  • Billing schedule
  • Shipping information
  • Products information
  • A clearly visible “Cancel Subscription” button

Step 3: Confirm Cancellation

• When a user clicks “Cancel Subscription”, a cancellation confirmation popup is asking:
  “Cancel” or “Wait, I changed my mind!”
• Users can confirm by clicking “Cancel”
  We also include an additional option:
  “Reason of cancellation”

Step 4: Cancellation Confirmed

• After confirmation, the status of the subscriptions is changed to cancelled and instead of the cancel button a reactivation button gets displayed
• We also send a confirmation email including:
  • Which subscription of the customer was cancelled
  • Products to which the customer was subscribed to
  • Button to view the subscription where they can reactivate the subscription